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SPORTS MANAGEMENT
The Sport Management concentration prepares students to market and manage sport events, organizations, media, products, and athletes as well as sport tourism destinations and facilities. Students learn how to succeed in a competitive marketplace through practical assignments with leading professionals and organizations in the sport industry.
Objectives
- Provide students with a thorough understanding of the sports industry from grass roots to professional.
- Open doors to career opportunities through practical experience, networks, and knowledge.
- Teach how to write sponsorship proposals and to secure corporate sponsors.
- Prepare students to write marketing and media plans for teams, sports manufacturers, events, facilities, athletes, sport organizations and agencies.
- Offer current information on management, marketing, media, and legal issues related to sport.
- Educate students how to incorporate sport events into a city or regional tourism development plan and how to maximize economic opportunities through sport tourism.
- Prepare leaders and entrepreneurs in the sports industry.
Courses
TSTD 264, 265, 266, 267
TSTD 264.10 Sport Marketing (3)
Application of marketing theories to sport events and properties. Case examples of marketing athletes, facilities, sport products, and events as well as using sports as a marketing vehicle for products. Writing sponsorship and endorsement proposals and incorporating sport into an integrated marketing plan. (Fall)
TSTD 265 Sports Law: Contracts and Negotiations (3)
Examination of legislation and specific case law as related to professional and amateur athletes, sport events, licensed merchandise, broadcast and sponsorship rights. Topics include labor and anti-trust law, contract negotiation, specifications, and interpretation.
TSTD 266 Sport and Event Facility Management (3)
An examination of the finance, design and operation of sports facilities. Along with conventional income sources such as tax support, municipal and corporate bonds, ticket sales, and concessions, students will receive in-depth exposure to more recent innovations related to public stock offerings, asset-backed securitizations, and venue-based income sources such as PSLs, premium seating, and the sale of naming rights. From the standpoint of facility operations, students will receive exposure to revenue generating activities including special event bookings, foodservice and concessions, ticket sales and corporate sponsorship as well as security and housekeeping. (Spring)
TSTD 267 Sports Media and Communications (3)
Provides an understanding of the operation of sports media and communications at both the collegiate and professional levels. The course covers press releases, broadcast rights, internet, public relations, crisis management, pitching stories, special events, photography, game operations, and ethics and legal issues. (Summer)
Suggested Electives
TSTD 282 International Experience: Olympic Games - Behind the Scene (1- 6 CH)
Offers a theoretical and practical overview of the organizational requirements necessary for marketing and hosting the Olympic Games. The social, political, and economic issues influencing decisions related to the design, management, and marketing of the Olympic Games are studied first-hand. Market research is also conducted on the economic impact and motivation of spectators. This course is conducted primarily on-site at the Olympic Games.
TSTD 277.10 Event management (3)
An introduction to the theoretical and practical foundations of event management. Fundamentals of planning, budgeting, and evaluating events. (Fall)
MKTG 248 Advertising and Sales Promotion (3)
Examination of advertising and sales promotion from a systems perspective supported by analytical methods and concepts regarding consumer attitudes and behavior. The role of communication in marketing, behavioral research, message design, economic and financial criteria, development of a promotion program. (Spring)
MKTG 250 Selling/Sales Management (3)
The selling task, with attention to ethical and legal issues, the selling process, nonverbal language, account management, proposal writing, negotiation. Managerial issues, demand analysis and resource allocation, motivation, coaching and incentives, sales administration, and analysis of sales performance. (Fall and Spring)
Careers
Below is a listing of where some of our alumni are currently employed:
Sports Marketing Agencies
SFX Sports/Clear Channel Communications
IMG
Octagon
Teams
Washington Wizards, Mystics, Capitals
Redskins
Baltimore Orioles, Ravens
Chicago Bulls
New York Yankees, Knicks, Rangers
Miami Heat
Florida Marlins
Sport Organizations and Leagues
United States Olympic Organization
NCAA
NFL
MLB
NHL
NBA
NFL Players Association
WUSA
MLS
Athletic departments of various universities
Sport Manufactures
Nike
Adidas
Fila
Kappa
Sports Media
ESPN
Comcast
CBS Sports
DIME
AOL/Time Warner
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